中文摘要：随着国际贸易的深入发展，商务英语礼貌原则和策略在国际商务交流中的作用越来越重要。本文通过图书馆、互联网等途径查阅文献，通过调查研究了解国内外企业在国际商务交流、合作、谈判等商务事宜中的礼貌原则和策略，进而了解各国（或地区）的风俗习惯、文化传统、社会习俗等来更好的促进国际贸易的进一步发展。

本文将对主要的商务英语礼貌原则和策略、商务英语礼貌原则和策略的重要性和作用以及中西方之间的差异进行研究和分析。通过对商务英语中礼貌原则和策略的研究，有利于双方树立在商务活动中的礼貌意识，能促进双方更好的进行商务交流和沟通。通过研究国内外商务英语礼貌原则和策略的现状，有利于各国制定合理的谈判、合作策略，促进各国之间的合作；其次，也有利于进一步完善本国（或企业）的礼貌原则和策略，使企业在国际贸易事务中取得成功。

 

关键词: 商务英语；礼貌原则；策略

 

Contents

Abstract

中文摘要

I Introduction-1

II The Main Politeness Principles and Strategies in Business English-2

2.1 The Main Politeness Principles in Business English-2

2.2 The Main Politeness Strategies in Business English-4

III The Importance and Functions of Politeness Principles and Strategies in Business English-6

3.1The Importance of Politeness Principles and Strategies in Business English-6

3.2The Functions of Politeness Principles and Strategies in Business English-7

IV The Comparison Between Chinese and Western Politeness Principles and Strategies in Business English-10

4.1 The Characteristics of Chinese Politeness Principles and Strategies in Business English-10

4.2 The Characteristics of Western Politeness Principles and Strategies in Business English-11

4.3 Similarities and Differences of Politeness Principles and Strategies Between Chinese and Western Business English-12

4.3.1 Similarities Between Chinese and Western Politeness Principles-12

4.3.2 Differences Between Chinese and Western Politeness principles-13

Conclusion-16

Reference-17

Acknowledgements-18