中文摘要：面子作为一种社会心理现象，在人们进行社会交往中起着重要的作用，面子文化应运而生。随着经济全球化的发展，世界各国交往日益频繁，人们在跨文化交际中都以自己的面子文化为出发点，并以此标准来指导言行举止，往往容易产生交流困难、误解甚至冲突。由于不同民族的面子文化存在较大的差异，中西方的语用策略也有着不同的内涵。中国面子文化以集体主义为主，强调个人在群体中的形象和个人的社会地位。相反，西方面子文化更加倾向于个人为中心的社会价值观，看重个人的行动自由和个人的愿望满足。选择合适的面子文化的语用策略是在人际交往中必不可少，可以更好的理解对方，促进相互理解。

关键词：面子文化；语用策略；差异

Contents

Acknowledgments

Abstract

中文摘要

1. Introduction-9

2. Literature Review-10

2.1 The definition of face culture-10

2.1.1 Face culture in Chinese history-10

2.1.2 Face culture in western history-11

2.2 The function of face culture-13

2.2.1 Maintenance of interpersonal relationship-13

2.3 Pragmatic strategies of face culture between Chinese and western countries-13

3. Research Questions and Methodology-13

3.1 Research Questions-13

3.2 Methodology-14

4. The Examples of pragmatic strategies of face culture-15

4.1 Greeting-15

4.1.1 Greeting in China-15

4.1.2 Greeting in Western country-15

4.1.3 Different Greeting between Chinese and western countries-15

4.2 Title-17

4.2.1 Title in China-17

4.2.2 Title in western country-17

4.3 Parting-17

4.3.1 Parting in China-17

4.3.2 Parting in western countries-18

4.3.3 Different Parting between China and western countries-18

5. The Causes of pragmatic strategies of face culture between Chinese and western countries-19

5.1 The causes of China-19

5.1.1 Geographic Environments-19

5.1.2 Confucianism’s influence-19

5.2 The causes of Western countries-19

5.2.1 Geographic Environments-19

5.2.2 Covenant Thought-20

6. Conclusion-20

References-21