摘要：“牛鞭效应”存在于供应链的各个环节中，是一种需求信息随着扭曲程度不断的变化对供应链的库存管理造成负面影响的现象。本文通过对“牛鞭效应”产生原因的分析，从信息共享、价格、订货方式等方面，提出实现信息共享、制定价格策略、实施联合库存管理等几个减轻和削弱“牛鞭效应”的方法。通过创研究新的库存管理模式，虽然不能完全消除“牛鞭效应”，但相对于传统的库存管理模式，可以缓解“牛鞭效应”的产生，减小库存风险，提高企业经济效益。

关键词：“牛鞭效应” 供应链管理  库存管理

Abstract: "the bullwhip effect" exists in all the sections of the supply chain, is a demand information with the level of distortion of the constant change of the supply chain inventory management have negative influence on the phenomenon. This article through to "the bullwhip effect" of causes of the analysis, from the information sharing, price, order mode and so on, to realize information sharing, and put forward to establish the price strategy, implement joint stock management and so on several mitigate and weaken the "the bullwhip effect" method. Through the study of a new inventory management mode and, although not completely eliminate "the bullwhip effect", but compared to the traditional inventory management mode, can ease "the bullwhip effect" of generation, reduce inventory risk, improve enterprise economic benefits. Key words: bullwhip effect; supply chain management; inventory management.