译文（字数 3121）：

公司社会责任：一种趋势化，但它是什么，目的又是什么？

公司社会责任已成为一个全球趋势，涉及公司，国家，国际组织和民间社会组织。但这远远不能清楚公司社会责任的主张，有什么真正的趋势，是从哪里开始，在哪里发展，谁是项目的主要行动者。如果把它作为一种社会运动，我们必须要问：它是什么运动又由谁执行？这些讨论有助于我们反思管理趋势的形成，并提出如何制定迅速在全球各地推广的模式，并增加了以下体制变革，特别是对变化中国家之间、公司法人和民间社会组织关系之间的界限的作用。 

公司社会责任的趋势在三个方面：作为对于地方公司的一个管理框架，一种新的要求；作为一个动员企业行为者协助国家发展援助和作为管理趋势。每一方面都在中心行为，关系，驾驭团队和利益中扮演着重要角色。我的例子表明，这些意见比其他的更加准确，另一方面，这种趋势受到不同利益、因素、起源和轨迹的影响。这些趋势的多个方便可以解释它软弱和流动性的主张的成功。

外文原文（字符数11213）：

Corporate social responsibility: a trend and a movement, but of what and for what?

Corporate social responsibility (CSR) has emerged as a global trend involving corporations, states, international organizations and civil society organizations. It is far from clear what CSR stands for, what the trend really is, where it comes from, where it is heading and who the leading actors are. If one views it as a social movement, one must ask: a movement of what and for whom? The discussions help us reflect on the formation of management trends and how certain models come to flow rapidly and extensively around the globe, following and adding to institutional change – especially to changes in the roles, relations and boundaries between and among states, business corporations and civil society organizations.

The CSR trend in three ways: as a regulatory framework that places new demands on corporations; as a mobilization of corporate actors to assist state development aid; and as a management trend. Each one of these portraits suggests the centrality of certain actors, relations, driving forces and interests. My examples show that no one of these views seems more accurate than the others; instead the movement comprises a bundle of diverse interests, actors, origins and trajectories. These multiple identities of the trend may partly describe its success as well as its contestation, fragility and fluidity.