摘要：目前广告摄影在所有摄影的比例中占据了一个很大的比重，而在广告摄影中，又以人像广告摄影为重中之重，当摄影术发明之后，人像开始进入摄影领域。当然，由于受到当时技术条件的局限，人像的拍摄还仅仅处在初始阶段。随着摄影科技的不断进步和人们艺术观念的发展，人像摄影在今天已经有了很大的变化，使一个摄影师在一天内就能为许多被摄者完成一些逼真而自然的人像杰作，大大丰富了摄影师的创作可能性，所以需要更详细的研究人像广告摄影的现状和更好的掌握人像广告摄影。本课题的研究意义在于通过研究图片形式能够直观地反映作品的内容，帮助研究者熟悉整个人像广告摄影的流程，有利于进一步的研究，熟悉整个广告人像摄影的运用技巧和视觉表现手法。

关键词：人像  姿势  布光

Abstract：Advertising photography is currently the proportion of all photography to occupy a large proportion, and it’s for the most important portrait .  After the invention of photography, portrait photography began to enter the field. Of course, due to limitations of the technical conditions at that time, portraits were still only in the initial stage. With the continuous advancement of photographic technology and development of the concept art of the people, portrait photography has changed a lot today. So a photographer for many in one day can be taken to complete a number of realistic and natural portrait masterpiece, greatly the possibility of enriching the creative photographer, you need a more detailed portrait of the status of advertising photography and better grasp the portrait advertising photography. Research significance of this is that by studying the pictures in the form to reflect the content of the work directly to help researchers familiar with the whole process of advertising photography portrait is conducive to further research, are familiar with the use of the advertising portrait photography techniques and visual expression.

Key words: Portrait     Position     Distribution of light

　　　广告摄影在我国还属于新兴学科,加强广告摄影的理论建设,针对其薄弱之处深入研究,对症下药,对我国广告摄影健康而快速地发展,无疑具有十分重要的推动作用。本文着意从对广告摄影中最重要的创意与表现两个层面的研究入手,系统分析阐述广告摄影中形式多样、内容丰富的创意与表现方式,并结合我国广告摄影现状进行一定的深入研究,以期能够为我国的薄弱广告摄影理论研究垫筑一块小小的基石。