摘要:人物是动画片最耀眼的标志，人物形象的塑造往往是动画制作的首要任务。而色彩又是丰富人物形象、影响画面整体效果的重要因素。人物形象与色彩表现通常是以故事发生的文化背景为基础构思并创立的，种族、身份、地域等社会问题也能够对动画角色的设定造成深远的影响。欧美动画产业一直以来都在世界动画史中处于领先地位，占据当今动画市场主流,并逐渐开始向更前卫的方向发展。欧美动画的人物造型夸张，特点鲜明，极具想象力，大胆地将各类事物拟人化。别具一格的画面色彩丰富绚丽，视觉效果强烈，将对比变化的魅力发挥到了极致，赋予了每一部优秀动画独特的艺术感染力与生命力。本文通过对美国及欧洲动画造型及色彩表现模式的对比分析，阐述欧美经典动画作品的创作理念对国内动画产业发展的影响与启示。

关键词：欧美动画   人物角色  色彩表现   文化内涵

Abstract:As the most shinning mark of animation,the shaping of characters has high priority in creating an animation film.And colors are crucial factors to enhance the overall effect.Usually the creation of characters and the design of colors are based on the cultural background where the story happens,as well as social issues such as the race,status and region.For a long time the European animation has been leading the development of the whole industry,which not only takes a dominant position in mainstream market,but also ambitiously steps out towards experimental fields.The characters in European animation are exaggerated,unique,full of imagination, and excellent at personification.The exotic style of frame owns brilliant coloring,strong viusal infectivity ,extreme fascination of change and comparison,and thus the unique artistic beauty of  every single work.My thesis here presents a detailed analysis of the coloring pattern of American and European animation，and explores the influence and inspiration they have on our native animation industry.Key words:European animation ,characters,coloring,cultual connotation