摘 要：随着手机性能和移动运营商技术的不断改进提高、互联网的迅速发展，媒体间融合的加快，诞生了一批手机新媒体（即第五媒体）。在这一批数字媒体中，手机报和移动手机冲浪助手发展迅速异军突起，成为手机新媒体的代表。本文从理论和实际两个角度，分析目前南京机报和冲浪助手在发展中遇到的问题，得出手机报和冲浪助手要通过确定目标用户、整合资源、改进传播内容、改变经营模式等来取得更好发展的结论。

关键词：手机报    冲浪助手   手机新媒体

Abstract ：As mobile operators, handset performance and technology continues to advance, the rapid development of the Internet, speed up the convergence between media, new media, the birth of a number of mobile phone (which is the fifth media). In this group of digital　media, mobile phones and mobile phones to surf assistant reported the rapid development of a meteoric rise, a new mobile phone the media. In this paper, both theoretical and practical point of view, analysis of the current report and the surf machine hand Nanjing assistant in the development of problems encountered in mobile news and surfing assistant obtained through the identification of target users to integrate resources and improve the dissemination of the contents, change the business model, etc. To achieve better development results. Development of conclusions.

Keywords: Mobile News     Surf Assistant     Mobile new media