摘要：从春晚舞台到最新的好莱坞大片，植入广告可谓是无孔不入，而我们平时玩的网络游戏也不能幸免。相比较与电影和电视剧而言，游戏的用户群体更大，玩家的忠实程度更高，如果能以一种游戏玩家接受的模式或者方法，在游戏中植入与游戏相关程度较高的广告，便能实现游戏开发商，广告投资商，以及游戏玩家三赢的好事。

  从目前的情况来看。网络游戏中植入广告，玩家的意见普遍较大，厂商也大多数持保守和谨慎态度，究其原因，主要还是缺少既符合网游氛围又不影响玩家正常游戏，又能带给玩家部分利益的广告太少，网游厂商和投放广告的厂商都要在内容上把好关，在不影响玩家游戏的情况下植入广告，这才能缺的最大利益。

关键词 ：游戏植入，新型广告，潜力，双赢

Abstrac:From the Gala to the new Hollywood tracts，Ads can be get in by every opening，We usually play network game can be spared. Compared with film and television drama, game user groups more game player, the faithful degree higher, if in a game player accepted models or methods, in the game and game implantation is associated with higher levels of advertising, can realize game developers, advertisers, and the game player to win the good..

  Judging from the present situation. The network game ads, game player views generally larger, manufacturer also most conservative and cautious attitude, investigate its reason, basically still lacks both with online games and the atmosphere does not affect the game player to play regularly, it can bring some benefits of game player advertising too little, the net swims the manufacturer and advertising companies in the contents of the good, without affecting the game player game implantation in cases of advertising, which can be short of best interests.

Keywords:Game implanted, new advertising, potential, a win-win situation

　网络游戏中的植入广告是一种新型的广告传播方式，和传统的网络广告形式相比，广告游戏不仅是一个结合了精美包装和先进互动技术的产品，同时也将精彩的创造力融入其中。

　随着全民娱乐时代的到来，网络游戏越来越挺近人们的生活，不仅仅是年轻人，很多儿童或是老人也乐入其中，相信随着网络游戏的不断发展，这一种新型的传媒方式将更好的融入我们的生活。