摘要：近年来，随着动漫的发展，动漫周边产品在动漫产业中占有越来越重要的地位，动漫不仅成为一门艺术，也形成了一个产业，它已经成为一门社会适用性高、技术含量高、要求高的产业。动漫周边产品在人们的生活中随处可见，造型，风格，适合年龄层次都有很大的差别。

　　动漫周边产品的核心要素就是卡通形象的造型，卡通造型分为很多种风格，就分类来讲，可分为植物类、动物类、人类，当然也有外星人或怪兽的形象，其中兔子的造型是常见的几种造型之一。本文就动漫周边产品中卡通兔子的造型结合毕业设计作品《兔子部落》的创作进行初步研究，从动漫周边产品中卡通兔子造型的形态、色彩、肌理、装饰四个方面进行分析，研究卡通化造型在动漫周边产品设计中的应用情况，同时分析说明兔子卡通造型设计的特点，强调动漫周边产品兔子造型设计整体性。

关键词：动漫、 周边产品、 卡通造型

Abstract: In recent years, with the development of the cartoon, anime peripheral products in the cartoon industry plays more and more important position, anime became not only an art, but also formed a industry, it has become the social applicability high, high technical content, high socialization of inheritance. Anime peripheral products in people's lives everywhere, modelling, style, age levels have very big difference.

　　Cartoon is the core factors of peripheral products cartoon image modelling, cartoon characters into a variety of style, can be divided into classified speaking, plant-based, animal figurines, human, of course also have an alien or a monster the modelling of image, which is common rabbit one of several modelling. This paper in cartoon rabbit animation peripheral products the modelling of graduation design works with the creation of the< rabbit tribal>preliminary research from anime peripheral products, in the form of cartoon rabbit modelling, color, texture, decorative four aspects of animated analysis, research in anime peripheral product design modelling of application, and explains the characteristics of rabbit cartoon modelling design, emphasize anime peripheral products rabbit modelling design integrity.　　

Keywords: Anime,  Peripheral products, Cartoon characters