译文（字数 2189）：

　　全球化的媒体系统出现的有多快？世界上最大的两家传媒公司：时代华纳和迪斯尼，他们的收入在1990年大约就有15%来自除美国之外的地区。到1997年，这个数字达到了30%~35%。两家公司都期望在未来十年里在国外某些领域发展主要业务。

全球化媒体系统现在又第一阶梯的九个巨头公司所控制。其中最大的五家有时代华纳，迪斯尼，贝塔斯曼，维亚纳姆，鲁伯特默多克的新闻传播公司。除了需要全球市场来竞争，全球传媒巨头单凭经验的方法有两重意思：第一，发展越大你控制的市场和竞争胜算就越大。像迪斯尼、时代华纳这样的公司在近十年的发展规模扩大了三倍。第二，将业务拓展到众多传媒产业，如电影制作。………………

外文原文（字符数 7013）：

外文出处：RW McChesney.Critical studies in media commercialism[EB/OL].http://www.fair.org/ex tra/9711/gmg.html,1997

The first tier is rounded out by TCI, the largest U.S. cable company that also has U.S. and global media holdings in scores of ventures too numerous to mention. The other three first-tier global media firms are all part of much larger industrial corporate powerhouses: General Electric (1997 sales: $80 billion), owner of NBC; Sony (1997 sales: $48 billion), owner of Columbia & TriStar Pictures and major recording interests; and Seagram (1997 sales: $14 billion), owner of Universal film and music interests. The media holdings of these last four firms do between $6 billion and $9 billion in business per year. While they are not as diverse as the media holdings of the first five global media giants,  ………………