摘  要：商业展示是一种高效率的传播手段，能有效的传递企业商品的信息，树立企业和商品的良好形象，是传播企业和产品的十分重要的手段。本文论述的是个性化商业空间设计，融合地域文化，彰显城市特色。主要针对商业空间的“色彩运用”进行研究。当代的一些商业空间经常显得死板无生气，色彩往往被忽略。在专卖店的商业因素分析中，空间设计环节也不容忽视，设计得当与否也会和商家的现实利益息息相关.想通过这次设计有一定在色彩搭配运用以及内部造型结构上的一些突破。随着社会的不断进步和发展，商业空间应该是更具特色性和多样性。色彩搭配和运用往往更能体现出设计师的创意和实力。商业空间设计中诸多因素也会关联色彩运用。所以我认为重视商业空间设计色彩与内部造型结构的穿插呼应，重视并处理好专卖店空间设计环节，不仅能从市场中得到立竿见影的利益回报，更重要的是强有力推动着整个品牌在形象、文化、品质上的提升。熟练空间色彩协调搭配，注意不同的人们对色彩的认知和心理效果。这样才能使色彩运用效果最佳，设计作品才会受人青睐。利用设计师对色彩搭配的最终效果，传达给公众，使其对设计师的“审美品味”产生共鸣。

关键字：商业展示空间  专卖店  色彩  照明

ABSTRACT：Business is an efficient means of communication, can effective transfer enterprise commodity information, to establish a good image of the enterprise and commodity, is the enterprise and the product of the very important means. This paper discusses the personalized business space design, integration of regional culture, show the features of the city. Mainly for commercial space in the "colors" for research. Some of modern commercial space often appears formalist lethargy, color tend to be ignored. In store business factor analysis, space design link also nots allow to ignore, the design is proper or not will also and the realities of business interests. Think through the design have some used in colour collocation and some breakthroughs on the internal model structure. Along with society's unceasing progress and development of commercial space should be more character and diversity. Colour collocation and tend to be more able to reflect the designer's ideas and power. A number of factors in the design of commercial space will also link colour is applied. So I think the color attaches great importance to the commercial space design and internal model structure with echo, attaching importance to and deal with store space design link, not only can get immediate interest returns from the market, more important is a strong driving the whole brand in the image, culture, quality improvement. Skilled space colour is harmonious collocation, pay attention to the different people of the cognitive and psychological effect of color. So as to make the best use of color and design will be popular with people. Designers use of colour collocation for the final effect, convey to the public, make it to the designer's "aesthetic taste".

Key words: commercial exhibition   space store   color   lighting