Abstract: In the history of mankind, alcohol is not only a kind of objective material existence, but also a kind of culture. Alcoholic beverage culture as a special form of culture almost penetrates into all fields of social life. According to the different manifestations of Chinese and western alcoholic beverage culture in social activities, respectively, from the geographical environment and religious beliefs, this paper analyzes the causes of several aspects of the the different performance of Chinese and western alcoholic beverage culture. Due to different Chinese and western living environments, historical backgrounds, traditional customs, values, thinking modes and social norms, alcoholic beverage culture in China and west shows different styles and rich and colorful ethnic characteristics. Chinese and Western alcoholic beverage culture have a long history. Better understanding of Chinese and western alcoholic beverage culture is conducive to Chinese and Western intercultural communication and cultural development and promoting mutual understanding and the alcoholic beverage culture with Chinese characteristics.

Key words：differences; Chinese and Western Alcoholic Beverage Culture; cross-cultural communication

Contents

Abstract

中文摘要

1. Introduction-1

2. The Introduction of Chinese Alcoholic Beverage Culture in Social Activities-2

2.1 The History of Alcoholic Beverage Culture in China-2

2.2 The Ancient Alcoholic Beverage Culture-2

2.3 The Modern Alcoholic Beverage Culture-2

3. The Introduction of Western Alcoholic Beverage Culture in Social Activities-3

3.1 The History of Western Alcoholic Beverage Culture-3

3.2 The British Pub Culture-4

3.2.1 The History of British Pub Culture-5

3.2.2 The British Bar Diplomacy-6

3.2.3 The British Pub Culture Reflected in British Literature-7

4. The Similarities and Differences of Alcoholic Beverage Culture in China and Western Countries-7

4.1 The Similarities of Alcoholic Beverage Culture in China and Western Countries-7

4.2 The Differences of Alcoholic Beverage Culture in China and Western Countries-8

4.2.1 Different Species-8

4.2.2 Different Religious Beliefs-9

4.2.3 Different Cultural Backgrounds-9

5. Conclusion-10

References-11

Acknowledgments-12