Contents

Acknowledgments

Abstract

摘要

Chapter One Introduction-1

1.1 Research Background-1

1.2 Research Significance and Purpose-1

1.3 The Organization of This Thesis-1

Chapter Two Literature Review-3

2.1 Brief Introduction to Print Advertisement-3

2.2 Brief Introduction to Relevance Theory-3

2.3 Previous Studies-4

Chapter Three Application of Relevance Theory in Cosmetic Print Advertisement Translation-6

3.1 Cosmetic Print Advertisements-6

3.1.1 Linguistic Traits of Cosmetic Print Advertisements-6

3.1.2 Cosmetic Print Advertisement Translation-6

3.2 Translation Startegies in Cosmetic Print Advertisements from the Perspective of Relevance Theory-7

3.2.1 Literal Translation-7

3.2.2 Free Translation-8

Chapter Four Conclusion-11

Reference-12

Abstract

Print advertisements has been welcomed by more and more people., because of its variety, such as newspapers, magazines, billboards, and the public can accept more foreign cosmetic resources by them. Many researches are written to study the cosmetic media advertisements, domestic advertisements, or the language features of cosmetics, and rhetoric of cosmetic advertisements. This thesis studies English cosmetic print advertisements translation from the perspective of Relevance Theory based on a great deal of data and documents to elaborate. Relevance Theory holds that language is a communication reasoning process, and optimal relevance is the principle of it. So this thesis points out the guidance of relevance theory which provides a new cosmetic print advertising research, in the framework of relevance theory, through the analysis of cosmetics print advertisements, hoping to provide a specific case study as references for the advertisement writing and arousing more attention to cosmetic products and cosmetics advertisement translation. 

The thesis can be divided into four parts. Chapter one is the introduction, including research background, purpose and significance of the thesis. The second chapter is literature review, and Chapter Three is studying cosmetic print advertising from the perspective of relevance theory. Chapter Four comes to a brief conclusion and summary of the study.

Keywords:  cosmetic advertisement  translating skills  relevance theory