Abstract: This article aims to start from trope, an English rhetorical device, based on existing studies, nationality, culture, audiences’ consumption habits, consumers’ psychology, appreciation and aesthetic ideas. Using trope will cause different psychological functions on the public. Understanding the public’s perception of advertising language will help business English learners to comprehend the media advertising on audience's psychology, and help people to face the truth of advertising.

Key words: existential sentences; mapping; acquisition; language exposure

CONTENTS

Abstract

摘要

1.Literature Review.4

  1.1 Present Situation of Business Advertisement

2. The Psychological Functions Acting on Customers.9

  2.1 Cultural Psychological Function, Consuming Psychological Function

 and Aesthetic Appreciation Psychological Function

2.2 Psychological Analysis of Trope Used in Business Advertisement

 Acting on Customers

3. Translation Method: Trope13

3.1 Impact of Trope

3.2 Analysis of Trope: Simile, Metaphor and Metonymy

4. Conclusion.16

Bibliography18

Acknowledgements.19