Abstract: With the rapid development of the social economy, international business activities are increasing. And business etiquette becomes an indispensable aspect in business activities or our lives. This paper conducts a study of differences in business etiquette between Chinese and western culture. Firstly, this article introduces the etiquette. Then the author conducts the study of differences of the business etiquette in three aspects: business conversation etiquette, business dining etiquette and dressing etiquette. Finally, this paper concludes that business etiquette is important in business activities. We should grasp international business etiquette and adjust ourselves behaviors in time for a result of promoting the success of international business communication.

Key words: business etiquette; business activities; Chinese and western culture; difference

CONTENTS

Abstract

摘要

1. Introduction1

2. Literature review1

3. Business Etiquette...3

3.1 Characteristics of Business Etiquette

3.2 Effects of Business Etiquette

4. Differences on Business Etiquettes between China and Western Countries.....4

4.1 Business Conversation Etiquette

4.1.1 Salutations and Greetings

4.1.2 Asking Individual’s Information

4.1.3 Praise and Modesty

4.2 Business Dining Etiquette

4.2.1 Diet Contents

4.2.2 The Manners in Dining

4.2.3 Dining Occasions

4.3 Dressing Etiquette

4.3.1 Clothing Styles

4.3.2 Colors of Clothing

5. Conclusion

Bibliography

Acknowledgements