CONTENTS

ACKNOWLEDGEMENTS

ABSTRACT

摘要

Chapter One INTRODUCTION-1

1.1 Background of the Study-1

1.2 Research Method-2

Chapter Two LITERATURE REVIEW-3

2.1 National Image-3

2.2.1 Definition of national image-3

2.2.2 Function of national image-4

2.2 China image in American mainstream media in the past-5

Chapter Three CHINA IMAGE IN NEW YORK TIMES-7

3.1 Content Analysis on China-related Reports-7

3.1.1 Focus of the reports-7

3.1.2 Genre of the reports-8

3.1.3 Attitudes of the reports-9

3.2 China Image Presented by New York Times-10

3.2.1 China political image-10

3.2.2 China economic image-11

3.2.3 China cultural image-12

Chapter Four CAUSES FOR SHAPING OF CHINA IMAGE IN CHINA-RELATED REPORTS OF NEW YORK TIMES-14

4.1 Dominance of Ideology-14

4.2 Difference of Cultural Background-15

4.3 Influence of News Concept-16

4.4 Demand of National Interests-17

Chapter Five SUGGESTIONS FOR PRESENTING CHINA IMAGE-19

5.1 Making Good Use of Foreign Media-19

5.2 Establishing Powerful International Media Groups-20

5.3 Hosting International Events-21

Chapter Six CONCLUSION-23

REFERENCES-24