Abstract

Euphemism is a special skill of language; it exists in every language of the world. It is not only a linguistic phenomenon, but also a cultural phenomenon. Due to the differences in western and eastern cultures, to use euphemism correctly and effectively is very necessary in the process of intercultural communication, thus the study of English and Chinese euphemism is particularly important because euphemism, as a figure of speech and the means of expression in English and Chinese and is widely used in any cultures and societies. 

 At the very beginning, a semantic definition and classification were given and a basic knowledge of the formation of euphemism is discussed in this paper. And the reasons why people apply euphemism in communication, in other words, the functions of euphemism are illustrated. Moreover, cultural differences between English and Chinese euphemisms are discussed from the perspective of religion, class, tradition and morals. Last, this paper is focused on social values in intercultural communication.

Keywords: Euphemism; development; intercultural communication; social values; applications

Contents

Abstract

摘要

1. Introduction-6

2. Literature Review-7

3. Semantic Study of Euphemism-8

3.1 Origin and definition-8

3.2 Classifications of euphemism-9

4. Functions of Euphemism-11

4.1 Avoidance-11

4.2 Politeness-12

4.3 Disguise-13

4.4 Elegance-13

5. Cultural Differences reflected in English and Chinese Euphemisms-13

5.1 Religious belief-13

5.2 Concept of class-14

5.3 Tradition and moral-14

6. Social Values in Intercultural Communication-15

6.1 To conceal the truth-15

6.2 To reduce the regional differences-16

6.3 To reduce communication difficulties-16

7. Conclusion-17