Abstract

With the development of economic globalization, there are more and more cross-cultural activities between China and other countries in the world, especially the cross-cultural business negotiation. It is very necessary for China to make diplomatic relations with others. Business negotiation plays an important role to the success of international trade and the etiquette is a very important part in business negotiation. So we should pay more attention to the taboos of etiquette.

    This paper will analyze the taboos in business negotiation with some cases. According to these cases, the paper will provide the solutions to facilitate more successful intercultural business negotiation.

Key words: cross-cultural communication; taboos of etiquette; business    negotiation

Contents

Abstract

摘要

1. Introduction-1

2. Literature Review-1

3.Taboos of Etiquette in Cross-cultural Business Negotiation-2

3.1 Taboos of greeting-2

3.2 Taboos of dressing-4

3.3 Taboos of gift giving-6

3.4 Taboos of dining-8

4. Strategies of Avoiding Taboos of Business Etiquette-9

4.1. Good impression with suitable behaviors in greeting-9

4.2. The right dressing for business negotiators-10

4.3. Acceptance and rejection in gift giving-10

4.4. Perfect preparation for dining-11

5. Conclusion-12

Works Cited-13