Abstract

Ginkgo is known as Tree of Jiangsu. China is the largest country in the export of Ginkgo and Pizhou has remained, for all these years, one of the most important bases for providing these items for transactions in Jiangsu. However, Pizhou has now trapped in a dilemma that the output of Ginkgo is increasing while the sales volume is decreasing and statistics indicate that the benefit of ginkgo industry is becoming less and less. Through the investigation and interview of the local farmers and agricultural cooperation, the paper aims at understanding the local farmers’ viewpoints to the current problems of the ginkgo trade and putting forward some constructive solutions based on the previous researches.

Keywords: Pizhou Ginkgo; industrial development; questionnaire 

Contents

Abstract

摘要

1. Introduction-1

2. Survey Design and Implementation-2

3. The Classifications of Questions in the Questionnaire-4

3.1 The production and sales volume of the ginkgo-4

3.2 The processing conditions of ginkgo-6

3.3 The familiarity of ginkgo brands-7

3.4 The mode of sales-9

4. Problems of Ginkgo Trade and Analysis of the Reasons-10

4.1 Oversupply-10

4.2 Lacking of the deep processing-10

4.3 Poor brand sense-12

4.4 Single sales channels-12

5. Solutions to the Problems of Ginkgo Trade-13

5.1 Solutions to oversupply-13

5.2 Promoting the deep processing of Ginkgo products.-13

5.3 Strengthening the brand sense-15

5.4 Developing network marketing-15

6. Conclusion-16

Works Cited-18

Appendix-20