Abstract

Culinary tourism is defined as an unforgettable and unique culinary experience and the culinary tourism advertising is brochures or WebPages designed elaborately by travel organizations and agencies to promote the delicacies of the tourist destinations. 

Based on the theoretical framework of Conceptual Metaphor Theory, this paper makes an attempt to determine what food-related metaphors are used by copywriters in culinary tourism advertising texts written in English. The research reveals that found in the context of culinary tourism advertising texts are TOURIST DESTINATIONS ARE FOOD metaphor and three sub-metaphors, TRAVELLING IS TASTING/EATING FOOD, EXPERIENCING NEW THINGS IS TASTING FOOD, and CHOICE OF DESTINATION IS MENU or CHOOSING A TRAVEL DESTINATION IS EATING.

Keywords: Conceptual Metaphor Theory; culinary tourism advertising; food-related metaphors

Contents

Abstract

摘要

1. Introduction-1

2. Literature Review-1

2.1 Conceptual Metaphor Theory-1

2.2 Topic-triggered Metaphors in Discourse-3

2.3 Previous studies on Conceptual Theory at home and aboard-4

3. Methodology-7

4. Food Metaphors in Culinary Advertisement-7

4.1 TOURIST DESTINATIONS ARE FOOD-7

4.2 TRAVELLING IS TASTING/EATING FOOD-8

4.3 EXPERIENCING NEW THINGS IS TASTING FOOD-9

4.4 CHOICE OF DESTINATION IS MENU or CHOOSING A TRAVEL DESTINATION IS EATING-9

5. Conclusion-10

Works Cited-12