Abstract

At present, due to the fast pace of our work and life, fast food comes to us. In Chinese market, American fast food appears everywhere, such as Kentucky Fried Chicken, McDonald’s, Pizza hut and so on. However, the well-known Chinese fast food can be counted on my fingers. By comparison, the main products, the prices, the environments of Chinese and American restaurants are different from each other. The differences are because of the different enterprise cultures. Enterprise culture, which, as a form of economic culture, reflects the features of management. In this thesis, we pay attention to cultural differences between Chinese and American fast food enterprises in some aspects, such as the main products, working process, decoration of the noshery and values of the enterprises. Then we can know the problems of Chinese fast food restaurants, for example, the poor service, and know the strengthens of Chinese fast food restaurants, for example, the typical products which are more suitable for Chinese.

Key words: enterprise culture; fast food; comparison 

Contents

Abstract

摘要

1. Introduction-1

2. Literature Review-2

2.1 Definition of Enterprise Culture-2

2.2 Function of Enterprise Culture.-2

2.3 Theoretical Achievements of the Predecessors-4

3. Comparison Between the Typical Examples.-5

3.1 The Main Products in the Restaurants-5

3.2 Working Processes8

3.3 Decoration of the Noshery.10

3.4 Dresses and Manners of the Staff.11

3.5 Values of the Enterprises-.12

4. Interaction Between Chinese and American Fast Food-13

4.1 Localizing American Fast Food-13

4.2 Studying from American Fast Food-14

5. Conclusion-14

Works Cited-16