Abstract

Admittedly, the wine exists everywhere in people's lives, from simple family dinner to a large party .At the same time, there is no any kind of beverage, like wine, which can be deeply enjoyed by people of different races, different colors, different nationality, and different customs. Chinese and Westerns both liked wine, however, the differences between Chinese and Western cultures created different angles of Chinese and Westerners enjoying wine, which also extends out all sorts of different Chinese and western wine culture. This paper analyzes the difference of the origin of wine, kinds of wine and drinking etiquette from the transcultural perspective, to help people understand the difference of wine culture between China and the West and promote transcultural communication.

Key words   China and the West; wine culture; drinking etiquette

Contents

Abstract

摘要

1. Introduction-4

2. Literature Review-2

2.1 The Background of the Study-2

2.2 The Current Study of the Difference of Wine Culture between China and the West-2

3. Difference of Wine Culture between China and the West-3

3.1 Origin of Wine in China and the West-3

3. 2 Kinds of Wine-4

3.3 Drinking Etiquette-7

4. Reasons for the Difference of Wine Culture between China and the West-9

4.1 Difference of Geographical Environment-9

4.2 Difference in People’s Way of Thinking in China and the West-10

4.3 Difference of Chinese Values and Western Values-11

5. Conclusion-12

Works Cited-13