Abstract

This thesis aims at discussing the comprehension of cosmetic brand names under the framework of Conceptual Blending Theory, which is put forward by Gilles Fauconnier and Mark Turner and is proved to be effective against demonstrating a great variety of both linguistic as well as non-linguistic phenomena, and  it also endeavors to show an alternative perspective on the following researches of cosmetic brand names.

     This thesis is composed of four parts. Part 1 offers a concise introduction of the general structure of the whole study. Part 2 provides a general review of Conceptual Blending Theory and of its relationship with Cognitive Linguistics. In part 3, the author makes an analysis of cosmetic brand names on the basis of Conceptual Blending Theory and in this part the analysis is demonstrated with case study. Part 4 gives a conclusion and brings forward some limitations as well.

Key Words：Conceptual Blending Theory; Cosmetic Brand Names; Emergent Structure

Contents

Abstract

摘要

1  Introduction-1

2  Literature Review-2

2.1 Previous Studies on Brand Names in China-2

2.2 Previous Studies on Brand Names in Western Countries-3

2.3 Summary-3

3  Conceptual Blending Theory-4

3.1 Development of Conceptual Blending Theory-4

3.2 The Network Model of Conceptual Integration-6

3.2.1 Four mental spaces-7

3.2.2 Operations of Four Mental Spaces-8

3.3 Types of Integration Network-10

3.3.1 Single framing network-10

3.3.2 Frame network-11

3.3.3 One-sided network-11

3.3.4 Two-sided network-11

4  Conceptual Integration in Cosmetic Brand Names-12

4.1 Poison-12

4.2 Lancôme-14

4.3 Estée Lauder-16

4.4 Syoss-18

5  Conclusion-20

5.1 a brief summary of the study-20

5.2 limitations and implications-20

Bibliography-22

Acknowledgments-24