Content

1 Introduction-1

2 The Analysis of the Factors that Cause Marathon Fever-3

2.1 National Policy Promotion-3

2.2 Potential of Consumers and The Improvement of Consumers' Health Awareness-4

2.3 Capital Boost Behind Marathon-6

3 The Analysis of the Relevant Data of the Guangzhou Marathon-7

3.1 Enhance the image of the city-7

3.2 Promote the development of the service industry represented by the catering industry, accommodation industry, and tourism industry-8

3.3 Investment sponsorship behind the Guangzhou Marathon-11

3.4 Impact on sports consumption-14

4 Suggestion and Summary-18

Reference-23

Acknowledgment