中文摘要：商务礼仪在现代商务交往中的重要性越来越突出，本文通过对比中美两国文化背景差异分析造成两国商务礼仪的差异的原因，并对中美两国的商务礼仪内容、特征、原则、功能和运用作了简要分析。具体分析了中美两国在谈判中的一些礼仪的细节差异来提醒谈判员或者工作人员要注意谈判中的每一个细节，无论是谈判前，谈判中，签约前，签约中，签约后都要谨慎地遵守商务礼仪，以免发生冲突，造成误会，导致功亏一篑。为了促进中美企业的合作，使得双方商务活动能够顺利进行，本文针对中美商务礼仪的差异系统地列举了一系列提高中美商务谈判的方法。

关键词：商务礼仪；商务谈判；影响；功能；差异；方法

Contents

Acknowledgments

Abstract

中文摘要

1. Introduction.1

2. The nature of business etiquette.3

2.1 Conversation etiquette.3

2.2 Behavior etiquette3

2.3 Introduction etiquette.3  

2.4 Table manners3

2.5 Car etiquette.4

3. The characteristics of Chinese business etiquette.5

3.1 Chinese business negotiation etiquette.5

3.1.1 Negotiations preparation.5

4. The characteristics of American business etiquette.8

4.1American business negotiation etiquette.8

4.1.1 Negotiation preparation8

5. Aspects of the differences in business etiquette between China and the United States9

5.1 Table etiquette.9

5.2 Gifts.10

6.The reasons for the differences of business etiquette between China and the United States11

6.1 Differences in historical background between China and the United States.11

6.2 Social collective cultural factors11

7.Case analysis.12

8.The way to improve the success rate of business negotiation13

8.1 Fully understand the functional role of business etiquette13

8.2 Use the necessary factors to make the Sino-U.S. negotiations a success13

8.2.1 Some details in using business etiquette.13

9.Conclusion.17

References.18