摘要：“新媒体”的出现对于传统媒体的影响是巨大的，其中便包括被逐渐弱化的“议程设置功能”，同时由于新媒体传播的迅速性和发布新闻的便捷性，其总是快于传统媒体产生议题从而对其产生“反议程设置”效果。本文便将着眼于作为技术支撑的新媒体平台和“反议程设置”之间的关系，且又由于新媒体的议题设置囊括了诸多类型，因此对不同新媒体平台的选择乃至对于议题背后话语权的解构，将会对新媒体与“反议程设置”效果两者间的关系做出判断，同时对两者间关系的研究也对社会发展亦具备一定的现实意义。

关键词：新媒体;议程设置功能;“反议程设置”

Abstract:The emergence of New media has a great impact on the traditional media,including its weakening agenda setting function.Because of the rapid spread and convenience of press release of new media,its issues’ release is always faster than the traditional media and producing the “reverse agenda setting” effect on it.This article will focus on the relation between the new media platform which is as technological support and the “reverse agenda setting”.At the same time,the issues have various types.Therefore ,there will have diverse judgment on their influence for the choice of different new media platforms and the destruction of discourse power behind the issues.At last, their relation also has the practical meanings from the study.

Key words：new media,the agenda setting function,the"reverse agenda setting "