摘要：如今的新生代普遍呈现价值观多元化、自我意识强烈、重视自我发展、心理缺乏弹性等特点，这就暴露了企业在管理新生代时存在的一些问题，如传统理念不能有效进行管理；传统管理不能帮助企业建立自己的团队；传统薪酬不能激励其积极性；企业氛围不能使企业聚敛人才。这就需要企业树立以人为本的观念；进行个性科学化的管理；完善激励性薪酬体系；采用个性化的招聘，树立企业文化并且引入员工援助计划。

关键词：新生代员工；人力资源管理；问题；对策

Abstract: Today's new generation are showing values diversity,  strong sense of self, attention to self-development, lack of flexibility and other psychological characteristics, which exposed some problems in the management of the new generation, such as the traditional concept can not be effectively managed; traditional management cannot help enterprises to establish their own team; traditional compensation can not motivate their enthusiasm; corporate culture cannot retain  talent. This requires enterprises to establish a people-oriented management concept; scientific personality management; perfect incentive pay system; use personalized recruitment, establish a corporate culture and introduction of employee assistance programs.

Key Words: new generation staff;；human resource management；problems；countermeasures