【摘要】：近几年，广播电视不断改革，技术突飞猛进，频道不断增加，节目别出心裁。尤其电视节目主持人更是给广播电视增加了无限活力。主持人水平的高低直接影响节目的质量，一个著名主持人和一档名牌节目相辅相成，一档名牌节目能够造就一个知名的主持人，一个优秀的节目主持人可以使节目增光添彩。当今媒体逐步进入品牌建设模式，尤其是新媒体的出现，拓展了受众接收信息的渠道。省级卫视要想打造品牌栏目，必须首先针对节目定位，打造品牌主持人。本文从孟非、周立波、朱丹走红说起，通过对这几位主持人的主持个性、风格、形象的研究来探讨省级卫视的“台柱子”思维。希望能够阐明主持人“台柱子”思维在电视竞争中的作用，从而对其他电视台有借鉴意义，共同促进中国电视事业的发展，提高各个省级卫视在受众心目中的形象以及影响力。

【关键词】：省级卫视；“台柱子”； 孟非； 周立波； 朱丹

【Abstract】：In recent years, radio and television reform continuously, the technical advance by leaps and bounds, channel increases unceasingly, program ingenuity. Especially TV host is given to radio and television added infinite vitality. Host of level directly affects quality of the programs, a famous host and a famous brand programs supplement each other, a famous brand programs can make a well-known anchor, a good show host can make programs and added luster. Today's media gradually entered the brand construction mode, especially the emergence of new media, and expanded audience receive information channel. Provincial TV to creating the brand columns, must first, creating the brand positioning for program host. This paper MengFei, zhou libo from the start, through her, zhu Dan to this several host presided over personality, style, image research to understand provincial TV's "TaiZhuZi" thinking. Hope to clarify host "TaiZhuZi" thinking in TV role for competition, and a reference to other TV and jointly promote the development of Chinese TV career, improve various provincial TV in the audience image and influence.

【Key Words】Provincial TV;  "TaiZhuZi";  MengFei;  Zhou libo;  Zhu Dan