更新时间:04-22 上传会员:乐悠悠7788
分类:企业经济 论文字数:8359 需要金币:500个
[摘要]我国中小企业要想在市场竞争中赢得主动地位:一是要明确中小企业发展面临的主要挑战;二是要认清中小企业发展面临的机遇;三是要正确选择中小企业的发展战略,包括制度创新、产品创新、市场创新等企业创新发展战略,走重视细分市场的选择、深化企业制度和管理方式的变革、进一步提高专业化程度的企业可持续发展战略,走集群式发展、与大企业专业化协作、差异化发展的企业国际化发展战略。
[关键词] 中小企业;问题;机遇;战略
Abstract:Small and medium-sized enterprises in order to gain the initiative in the market competition status: First, clear the major challenges facing the development of small and medium-sized enterprises; second is to recognize the opportunities facing the development of small and medium-sized enterprises; third is to choose the right strategy for the development of small and medium-sized enterprises, including the go include institutional innovation, product innovation, market innovation of enterprise innovation and development strategy, taking seriously the choice of market segments, deepen enterprise system and management changes to further enhance the degree of specialization of the business strategy of sustainable development, take the cluster development, specialization and cooperation with large enterprises, the differential development of international business development strategy.
Key words:Small and medium-sized enterprises; problem; opportunity; strategy