摘要：随着经济全球化不断加剧，一个成功的品牌的创建带给企业的不仅仅是忠实的消费者，丰厚的利润，还有广阔的市场和充满前景的未来。本文将通过对中国企业品牌发展的现状的分析，阐述了中国企业在创建品牌时，面临的产品质量与服务能力不足、管理者素质不高、创新能力不够和外国品牌带来的竞争压力，以及国内市场上的混乱竞争等方面出现的问题。并在此基础上提出了加强对市场、行业的了解与提高企业品牌素质和创新能力等方面的解决方案。

关键词： 企业 品牌 创新

Abstract: Intensifies unceasingly along with the economic globalization, a successful brand establishes to bring a business of not only is an only faithful consumer, big profit, also have broad market and be full of foreground of future. This text will pass the analysis of the present condition that deveolps vs Chinese business brand and elaborated Chinese business while establishing brand, face of product mass and serviceability scarcity, the character of handler isn't high, innovation capability the not enough and foreign brand brings of rivalry press, and disorder rivalry etc. of home market appears of question. Combined on this foundation to propose the solution of intensifying understand to the market, craft and the exaltation business brand character and innovation capability etc..

Keyword: business;brand; innovation

　　如今的市场是品牌的市场，是消费者的时代。消费者越来越有品牌意识，也越来越看重品牌，一个成功的品牌带来的商机、利润和市场都是无限的。创建一个成功的品牌对于现在的企业的发展来说是必须要做的一件事。所以我们的企业一定要有品牌的意识，认识到品牌的重要性，要有品牌的基本知识，对品牌有正确的理解。在此基础上不断的去了解消费者，了解自己，把消费者的需求放在第一位，不间断的创新，放远眼光，要看见长远的利益，看清市场的未来，才能用成功的品牌为企业的未来打下坚实的基础。