【摘要】：本文通过对比实验研究了不同教学媒体呈现方式对学习者学习效果的影响。被试为晓庄学院在校大学生，三种媒体呈现方式分别为纯文本静态呈现、图文结合静态呈现、教育游戏呈现。实验结果表明：通过教育游戏这种动态学习材料进行学习的效果比纯文本和图文结合这两种静态学习材料进行学习的效果好，而图文结合的学习材料在学生自主学习的过程中并无优势，由于在自主学习中，学生的注意力难以集中，媒体元素过多，反而分散了学生的注意力，对学生产生了认知负荷，因此学习效果不佳。

【关键词】:教学媒体; 呈现方式; 学习效果

【Abstract】：By comparing the experimental study of the impact of different instructional media presentation Learners. The subjects were Xiaozhuang College, college students, three media present were plain text rendering, graphics combined with static rendering, educational game show. The experimental results show that: static learning materials to study the effect of this dynamic learning materials through educational games, learning is better than plain text and graphics to combine these two graphic combination of learning materials and students' autonomous learning processno advantage in independent study, students' difficulty concentrating, excessive media elements, but diverted the attention of students, the cognitive load on students, so the learning effect is poor.

【Key words】：Instructional Media; Presentation; Learning outcomes