摘要：目前国内中小服装企业大多仍沿用着传统的经营方式，以实体加盟店、代理分销、批发零售的形势进行销售，从中获取一定的差价作为利润。这种看似成熟的模式在当今信息高速发展的时代，似乎已经不合时宜。目前最流行建立自己的电子商务体系，利用互联网平台迅速扩张，占领国内市场，缩短整个运作的周期，降低成本，快速盈利的运营方式。

　　　本设计对中小服装企业电子商务进行分析，目标是降低传统意义上购买服装的成本，增加购买服装的便捷性。主要实现的功能有：客户使用浏览器进行商品浏览，在本网站的商品总览或是最新、畅销、推荐的商品中选购满意的商品，也可以根据自己的需求，输入关键字搜索符合要求的服装并购买，如若没有满意的商品，客户可以填写预定单，等待企业方的处理。若客户想同时购买多种商品，本网站的购物车功能可以满足其要求。注册成为其会员的客户，可以保存订单信息，拥有对会员资料修改，发表对商品的评论等权限。而且本网站后台能够很好为客户提供服务，根据实际需求，后台设计的功能包括：商品增减管理、订单处理、评论管理、商品分类管理、用户的管理、送货付款方式管理等。

　　　本设计采用Windows +IIS+ASP+Access开源组合及B/S结构，其中IIS作为系统服务器。利用Dreamwaver CS4开发工具进行网页的布局，美化及个性化设计，运用Access进行后台数据的开发，进行相关数据的存储。采用ASP进行网页的动态开发，其中VBScript作为服务器端脚本语言，而JavaScript作为客户端脚本语言，开发出了此简单的中小服装企业电子商务网站。

关键词：中小服装企业；电子商务；网站；ASP

Abstract：At present， most of the domestic small and medium garment enterprises still follow the traditional way of doing business， franchise entities， agents and distributors， the situation of the wholesale and retail sales， gain a certain difference as profit. This seemingly mature model in today's information era of rapid development， it seems outdated. To build their own e-commerce system， the most popular use of the Internet platform for the rapid expansion of the occupation of the domestic market， shorten the cycle of the entire operation， reduce costs， quick profits the way they operate.

　　　The design of small garment business e-commerce analysis， the goal is to reduce the cost of clothing purchased in the traditional sense， easy to increase the purchase of clothing. The main functions of: using a browser commodity browsing in the product overview of the website or the latest， best-selling， buy the recommended product satisfaction with the goods， can also according to their needs， enter a keyword search to meet the requirements clothing and buy， should not satisfied with the goods， the customer can fill out the reservation form and wait for the processing of the business side. If the customer wants to buy a variety of goods at the same time， the site's shopping cart functionality to meet their requirements. Register as a customer of its members， can save the order information， modify Member Profile has published product reviews and other privileges. And the background of this site can be a good providing customers with services based on actual demand， background design features include: commodity management change， order processing， review management， category management， user management， delivery payment method management.

　　　This design uses the the Windows IIS ASP Access open-source portfolio and B / S structure， which IIS server as a system. Dreamwaver the CS4 development of tools for page layout， landscaping and personalized design， the use of the Access to the development of the background data， and data storage. For dynamic web development using ASP， VBScript as a server-side scripting language， JavaScript client-side scripting language， developed a simple small garment enterprises e-commerce website.

Keywords: small and medium garment enterprises; electronic commerce; website; ASP