摘要:在B2C电子商务中，物流配送是企业与用户之间联系的桥梁，关乎着企业的形象、利润以及发展。随着电子商务的发展，市场竞争的加重，消费者出现分散性与广域性，物流配送在电子商务企业开展和运作中的地位越来越显著，物流的配送模式以及服务水平慢慢的成为制约B2C企业进一步发展的瓶颈。选择合适自己的物流配送模式，能有效的减少企业物流成本，提高服务水平，增强企业的竞争力。本文以京东商城为例，综合分析它的物流配送模式的结构，采取的两种物流配送模式的优缺点，结合当前我国电子商务物流配送模式现状以及发展的趋势，对京东商城的物流配送提出自己的看法以及改进措施。

关键词：物流配送模式 B2C电子商务 京东商城 第三方物流 发展策略

Abstract：In B2C electronic commerce,logistics distribution between customers and enterprises linked to the bridge, relates to the image of enterprises,profit and development .With the development of electronic commerce, the aggravation of the market competition, consumer appears the dispersion and wide area.logistics and distribution in the development and operation of electronic commerce is becoming more and more important,the logistics distribution mode and service lever gradually become the bottleneck of the development of B2C enterprises further.Choose suitable logistics distribution mode,enterprises can effectively reduce the cost,improve service levers,enhance the competitiveness of enterprises.Taking the Jingdong Mall as an example,a comprehensive annalysis of logistics distribution modes of the structure,the two kinds of logistics distribution mode current situation and development trend of Jingdong Mall,logistics and distribution improvement measures

Keywords:Logistics distribution model;The B2C Electronic Commerce Jingdong Mall Third party logistics Development strategy