摘要：在网络营销这个大的环境下，所有的商务活动想要实现都必须要依靠一个完善的网络营销物流系统来为此运作。在网络营销环境里面，物流系统是在网上用户和供应商之间的，在这样一个供应与需求的关系里面，物流的作用是规划和调整。本文首先通过物流与网络营销的关系的阐述，从而粗略大体的了解它们之间的联系，以及通过物流管理在网络营销中的应用，研究了淘宝网和京东商城的物流体系，还通过以前物流管理的特点和现在物流管理的特点做了对比分析，研究了在网络营销中物流管理的新特点，从而认知和理解这些新的特点，本文最后还通过网络营销中物流管理的新特点得出并营建了三种方案。

关键词：网络营销 物流管理 新特点

ABSTRACT：In network marketing this great environment, all want to achieve all business activities must rely on a perfect network marketing and logistics systems to do this operation. Environment inside the network marketing, logistics systems on the Internet between users and suppliers in such a supply and demand relationship inside, the role of logistics planning and adjustment. Firstly, through the relationship between logistics and network marketing exposition, thus a rough general understanding of the links between them, as well as logistics management through the application of in network marketing, research Taobao and Jingdong Mall logistics system, logistics management, through previous characteristics and the characteristics of logistics management is now done a comparative analysis of the logistics management in network marketing the new features, so awareness and understanding of these new features, the paper finally logistics management through network marketing and the new features come construction of the three scenarios.

Key words: Network marketing; logistics management; New characteristic