摘要：电子商务和物流配送都是新世纪经济发展过程中出现的新事物,这两种新事物的出现,是信息技术的高速发展伴随经济水平进步的重要体现。特别是随着电子商务的出现,为我国物流业的发展带来了机遇和挑战。选择自有服装品牌网上销售的商业模式凡客诚品，目前已经是根植的互联网上，遥遥领先的领先服装品牌。本文的主要内容就是对凡客诚品的物流配送的现状进行分析，结合凡客诚品所采用的物流配送模式的选择，针对凡客诚品在物流配送模式的选择上出现得问题，提出我的对策与建议。实现整体利益的最大化。

【关键词】第三方物流   自建物流   电子商务

Abstract：The electronic commerce and the logistics distribution are the new century economic development appeared in the process of new things, and the two new things appear, is the high speed development of information technology along with the economic progress level of the important embodiment. Especially with the emergence of electronic business, for the development of the logistics industry in China brings the opportunity and challenge. Choose their own clothing brand online sales business models every guest sincere product, has now is rooted in the Internet, far ahead of the leading clothing brand. The main content of this article is to every guest sincere article of logistics and distribution of the situation analysis, combined with all sincerity the guest is the choice of logistics distribution mode, For every guest sincere product in the choice of logistics distribution mode to appear, this paper puts forward the countermeasures and Suggestions of I. Realize the overall benefit maximization.

【Key words】The third party logistics   Self-built logistics   Electronic business

　　凡客诚品这一电子商务企业要降低物流费用，实现快速响应，给顾客带来最大的利益。现如今所采用的物流配送模式是第三方物流和自营物流相结合的方式。但是物流费用过高，第三方物流存在诸多弊端。因此，物流配送是永远需要研究的问题。因此凡客诚品仍需开发新的途径。据自身经营策略和现状入手，选择自营物流或从服务质量、运输费用等多方面考察合作伙伴。在全国范围内建立站点，致力于仓储建设，形成规模效应。在电子商务实施过程中摸索出适合本企业的物流模式，做到“在恰当的时间将恰当的商品通过恰当的网络送到恰当的客户手中”，实现客户便利和最大化和物流成本的最低。只有这样，凡客诚品企业才能获得高速的可持续性的发展。