摘要:随着社会的不断发展，消费已成为人们日常生活中不可缺少的一部分。当代大学生是一个正在迅速成长，消费潜力惊人的群体，他们的消费观代表了中国新一代的消费观。他们在现代社会的消费观念、生活方式、流行时尚的影响下，消费心理和行为往往产生彼此间的相互影响，形成特有的消费心理特征。他们的消费方式、消费过程总是伴随着一定的消费观念，这种消费观念的特点、变迁易受家庭、学校和社会所提供的各种信息的影响，具有较强的可塑性，大学生这个特殊的消费群体，他们的消费对整个社会都会产生或多或少的影响。本文基于相关文献对当代大学生消费现状的分析，分别从消费来源、消费支出、消费结构、消费理念四个方面对XX学院不同年级、不同性别和不同学院的400名学生采用问卷的形式进行抽样调查，并对回收的数据进行整理分析。结果表明当代大学生存在消费意识淡薄，消费结构不合理等现象，并针对这些现象从大学生自身、家庭、学校和社会四方面提出一些对策，让学生能认识到自身消费存在的缺陷并及时改正，也让家庭、学校和社会认识到他们的消费观对大学生消费观产生的影响，并努力为大学生创造健康积极的消费环境。希望本文能对引导大学生树立科学的消费观提供一点借鉴。

关键词：大学生；消费现状；对策

Abstract:With the continuous development of society, consumption has become an indispensable part of people's daily life. Contemporary college students is a rapidly growing consumer remarkable potential groups, their consumption concept represents a new generation of Chinese consumer attitudes. They are under the influence of modern society, consumer attitudes, lifestyle, fashion, consumer psychology and behavior tend to generate the interaction between each other to form a unique consumer psychological characteristics. Their consumption patterns, consumption process is always accompanied by a certain degree of consumer attitudes, the characteristics of this concept of consumption, changes vulnerable to the impact of family, school and community to provide a variety of information, with a strong plasticity, this particular college students consumer groups, their consumption on society as a whole will be greater or lesser extent. Based on the relevant literature on the analysis of the status quo of contemporary college students spending four sources of consumer, consumer spending, consumption structure and consumption concept in different grades of Honghe University, 400 students of different gender and different colleges using the form of a questionnaire to a sample survey conducted and recovery of data analyzed. The results showed that the contemporary college students consumer consciousness, consumption structure is irrational, and put forward some countermeasures for these phenomena from the students themselves, family, school and social, to enable students to recognize their own consumption defects promptly corrected, family, school and community to recognize the impact of their consumption concept of consumer attitudes of college students for college students, and efforts to create a healthy and positive environment for consumption. I hope this can provide some reference to guide students to establish the scientific concept of consumption.

Keywords: College students; Consumption status; Countermeasures