【摘要】进入21世纪以来，网络已成为非常重要的媒介工具，其在方便人们生活的同时，也带来了很多负面影响。最显著的就是网络中的侵犯个人隐私权的现象。因此，网络隐私权的法律保护成为当务之急。在域外，网络隐私权的保护模式分为以美国为代表的行业自律为主导的模式及以欧盟为代表的法律规制为主导的模式。这两种模式各有千秋，都是法制发展的产物。在我国，虽然《侵权责任法》中规定了网络侵权行为的责任，但是这很抽象，并未对具体的网络侵权行为进行规定。因此，我国应将前两种模式作为参照来探讨当下中国网络隐私权的法律保护问题，并且最终在立法上真正保护到网络隐私权。

【关键词】网络隐私 行业自律 法律规制 保护措施

【Abstract】In the 21st century, the network has become a very important media tool, and its easy for people to live, but also brought many negative effects. The most significant is the network of the phenomenon of invasion of personal privacy. Therefore, the legal protection of privacy into the network of radical party. There are two basic models abroad for the protection of the right to Internet privacy, include representing by the USA which takes the self-discipline of Internet industry as the lead and representing by EU which mainly uses laws and regulations to protect the right to Internet privacy. Both models have their own characteristics, and both are the product of legal development. In China, although the "Tort Law" provides a network of tort liability, this is very abstract, not specific violations of the regulations. Therefore, China should be the first two modes of contemporary China as a reference to the legal protection of Internet privacy issues, and ultimately in legislation to truly protect online privacy.

【Key words】Internet privacy; Industry self-regulation; Legal regulation; Protective measures